When you start a business, one of the first questions people ask you is: “So...what are you going to name it?”  And take it from me: naming a company is no small task.  It’s branding, identity, storytelling… and a smidge of existential crisis, all rolled into one.  So naturally I did what any practical, slightly dramatic, and deeply intentional entrepreneur would do: I named it after my last name: Apostoli.   Now, before everyone assumes that this is a sentimental, generation